U.S. Government Announces Road to Zero Coalition
In a concerted effort to reduce road fatalities to zero within 30 years, the National Highway Traffic Safety Administration (NHTSA), the Federal Motor Carrier Safety Administration and the Federal Highway Administration are teaming up with the National Safety Council to launch the Road to Zero coalition.
While zero fatalities is an ambitious goal, transportation leaders like U.S. Transportation Secretary Anthony Foxx believe that by bringing together the government, drivers, safety organizations and the auto industry, a new level of commitment and safety can be achieved.
Since 2015 reflected the biggest spike in traffic fatalities since 1966 and preliminary estimates for the first six months of 2016 reveal a disturbing increase in deaths, the Road to Zero Coalition vision is a way to drive down fatalities and ensure safety for motorists and pedestrians alike.
NHTSA Administrator Mark Rosekind stated that each road fatality is tragic and preventable. The movement toward zero fatalities is “the only acceptable goal.”
The Road to Zero Coalition will focus on increasing seat belt usage, truck safety, installing rumble strips, campaigns targeting behavioral changes and enforcement driven by data. It will then move into a scenario-based vision on achieving zero road deaths centered on evidence-based techniques.
Another way to minimize fatalities entails the 4Es of Education, Engineering, Enforcement and Emergency Medical Services, along with the latest technologies like automated vehicles. Officials hope that the combination of all of these things will help them reach their goal of zero fatalities.
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